This Privacy Policy describes how naturalairmatters.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@pureharmonymatters.com.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
- Device information
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor WooCommerce and current vendors for product improvements, and to provide you with information or advertising relating to our products or services in the applicable format.
- Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Order information
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for download, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor WooCommerce and vendors for order fulfillment.
- Personal Information collected: name, billing address, payment information (including credit card numbers) , email address, and phone number.
- Customer support information
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor WooCommerce and vendors for order fulfillment and shipping.
- Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers when applicable) , email address, and phone number.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use WooCommerce to power our online store. You can read more about how WooCommerce uses your Personal Information here: https://automattic.com/privacy/.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements, marketing or remarketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by: FACEBOOK – https://www.facebook.com/settings/?tab=adsGOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Selling Personal Information
Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).
- categories of information sold;
- instructions on how to opt-out of sale;
- whether your business sells information of minors (under 16) and whether you obtain affirmative authorization;
- if you provide a financial incentive to sell information, provide information about what that incentive is.
Your rights
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the email address above.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where.
WooCommerce uses the following cookies to optimize your experience on our Site and to provide our services. The full WooCommerce cookie policy can be found at https://automattic.com/cookies.
Required
| Cookie | Purpose |
| __ssid | For processing payment and to aid in fraud detection. |
| __stripe_sid / __stripe_mid | For processing payment and to aid in fraud detection. |
| _longreads_prod_new | Authentication for Longreads.com Member accounts. Only active when logged in, on *.longreads.com domains. |
| akm_mobile | Stores whether a user has chosen to view the mobile version of a website. |
| botdlang | Used to track the language a user has selected to view popular blogs in. |
| country_code | Used in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country. |
| csrftoken | Python/Ajax security cookie used on accounts.longreads.com. |
| forterToken | For processing payment and to aid in fraud detection. |
| landingpage_currency | Defines the currency displayed in WordPress.com landing pages. |
| pd_dashboard | Records last used folder in Crowdsignal dashboard so it can be reopened upon user’s next visit. |
| PD_USER_AUTH | Login cookie used to identify Crowdsignal user. |
| sensitive_pixel_option | Remembers the state of visitor acceptance to the cookie banner. Only set when the visitor clicks Accept. |
| twostep_auth | Set when the user is logged in using two factor authentication. |
| wordpress_logged_in* | Checks whether or not the current visitor is a logged in WordPress.com user. |
| wordpress_test_cookie | Checks if cookies are enabled to provide appropriate user experience. |
| wp-settings-{user_id} | Persists a user’s wp-admin configuration. |
| wp_sharing_{id} | Tracks whether or not a user has already performed an action. |
Analytics and Performance
| Cookie | Purpose |
| __pdvt | Used in log of Crowdsignal survey data to aid in debugging customer problems. |
| _hjIncludedInSample mp_6d7c50ad560e01715a871a117a2fbd90_mixpanel optimizelyBuckets optimizelyEndUserId __hstc hubspotutk optimizelySegments | Gathers information that helps us understand how visitors interact with our websites, which allows us to create a better visitor experience. |
| ab | Used for “AB testing” of new features. |
| nux_flow_name | Identifies which user signup flow was shown to the user. |
| tk_ni / tk_ai / tk_qs | Gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience. |
| tk_*r | Referral cookies used to analyse referrer behavior for Jetpack connected sites using WooCommerce. |
| wp-affiliate-tracker | Remembers the ID of the affiliate that referred the current user to WordPress.com |
| utma / utmb / utmc / utmt / utmz / ga / gat / gid | Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites. |
Advertising
| Cookie | Purpose |
| ads | Tracks if a visitor has clicked an ad before. |
| lr_nw | Counts and tracks pageviews on Longreads.com. Used to determine whether or not to show our Membership popup message. |
| wordpress_eli | Reduces the display of ads for repeat visitors. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]
Last updated: January 1, 2023